Our story
We did not build raisin for parents.
We built it as parents.
We went through the childcare search with our own daughter — the late nights, the unanswered emails, the spreadsheets, the guilt of feeling like you should somehow already know all of this. We felt every bit of it. And then we decided to do something about it.
Geetika
Girl mum. Perpetual overthinker. The one who built the monster spreadsheet.
Shikhar
Girl dad. Chief reassurance officer. Mostly believed his own advice.
The name
Why raisin? Why together?
Every word was chosen deliberately.
The act
A quiet nod to the most important thing you will ever do
Say it slowly: raisin. Raising. The act of nurturing something small into something extraordinary — that is what you are doing every single day.
The fruit
Small, concentrated, quietly remarkable
A raisin starts as something delicate and through time, warmth, and the right conditions, becomes richer, deeper, more nourishing. That is childhood.
The promise
Because no parent should do this alone
It takes a village to raise a child — but modern parenting often feels like the village never showed up. Together is our promise.
The wordplay
We are raisin the child — together
The name is a small, deliberate wink. raisin together = raising together. Every search, every application, every follow-up: we are in it with you.
The heart in our logo is not decoration. It is our entire philosophy.
Childcare is not a transaction. It is one of the most love-driven decisions you will ever make.
How we got here
Four moments that changed everything
Chapter one
The call we were not expecting
It was a casual conversation with friends who had just gone through it. "You have started the daycare search, right? The waitlists are over a year." We had not. We did not even know there were waitlists.
That one sentence changed everything. We went home, opened our laptops, and realised we were already behind.
"We had done everything right as new parents — and somehow completely missed that this was something you had to start from the very beginning."
Chapter two
The daycares had their own process
We started calling. We started visiting. And we quickly learned that daycares are busy places with their own way of doing things.
Drop us an email. Fill in this form. We will let you know. We were learning a new language, figuring out what questions to ask.
"Every daycare was different. Every process was different. There was no single place that explained how any of it worked."
Chapter three
The spreadsheet that took over our lives
We applied to everything. Then we built a system to track everything. Then a system to track the system.
Somewhere along the way, managing the search became its own part-time job — competing with being present for the tiny person we were doing all of this for.
"We felt guilty about both things at once: the spreadsheet felt like too much, and also never enough."
Chapter four
Someone should build this
We talked to other parents. Friends. People in parenting groups online. And we kept hearing the same stories.
We had the skills to fix it. We had lived through it ourselves. And we had a very strong feeling that it did not have to be this hard.
"We did not set out to build a startup. We set out to build the thing we wish had existed when our daughter was three weeks old."
What we believe
The convictions raisin is built on
Parents should spend time with their child, not tracking applications
The administrative burden of childcare search should never compete with the irreplaceable hours of early parenthood. Admin is our job. Presence is yours.
Help should be at your fingertips, not at the end of a scavenger hunt
No parent should need six websites and three phone calls to answer a basic childcare question. Everything you need should live in one calm, honest place.
This journey is emotional, and that is completely okay
Choosing childcare is one of the most love-driven decisions you will ever make. raisin is designed to honour that weight — not dismiss it with forms and filters.
No parent should feel like they are the only one scrambling
You are not behind. You are not doing it wrong. You are figuring out something genuinely hard with very little guidance. We built raisin to change that.
"We read every message. If you have a question, a suggestion, or just want to tell us about your own daycare search — we genuinely want to hear it."
Geetika and Shikhar
hello@raisintogether.comReady to feel less alone in this?
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